1. How did you end up being a creative? When I understood that creativity does not require you to know how to draw. It's a strategic, problem-solving tool. Responsive brand identity system for Rio ...

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...

In "The Cult of Creativity," Samuel Franklin excavates the surprisingly recent history of an idea, an ideal, and an ideology. Americans don’t agree on much these days. Yet even at a time when ...

In the study, participants were asked to evaluate the creativity of robots based on their still life drawings, both after and during the process of making them. What makes people think an AI system is ...

Halloween costumes & decorations are an ecological nightmare & expensive at a time when families are struggling financially. Here are more ecofriendly & cheaper ideas.

Our first associations to the word creativity tend to be about thinking: Think different! Think outside the box! But creativity is not just about thinking and having ideas. Monet did not just have an ...

Fast Company recently interviewed Dr. Zorana Ivcevic Pringle, a senior researcher at the Yale Center for Emotional Intelligence, on what it means to lead a creative life. In this essay, she shares one ...

Move beyond the status quo. Make ideas tangible. Empower teams to innovate boldly. Create the mental space for creativity. Balance imagination with execution. When you think of the world’s most ...

The sketch my son loves is a brilliantly absurd bit delivered by Nate Bargatze, about George Washington explaining America’s baffling measurement system. Pounds, tons, gallons. None of it makes sense, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad agencies always ask their clients what keeps them up at night. But if you ask an ad ...

Ms. O’Rourke is the executive editor of The Yale Review and a professor of creative writing at Yale University. July 18, 2025 When I first told ChatGPT who I was, it sent a gushing reply: “Oh wow — it ...